Design and art direction are similar in nature but don’t always go hand in hand. In my case, they do. The Art Director is in charge of the overall visual appearance and how it communicates a desired message, stimulates moods, contrasts features, and psychologically appeals to a target audience. The Designer executes the visual communication with the correct tools and approach through the correct use of typography, space, image and color.
magazine design, book layout, informational material, annual report
logo design, promotional collateral, creative marketing design, deliverables
event campaign design, large-format promotions, trade show design
photography & illustration direction, budget compliance, project planning
manage all project expectations, printer quality control specialist
website design, interactive story boarding, motion graphics, animated advertisements
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